One of the biggest lessons in my decade-long career as a professional communicator is the fact that exclusivity brings comes along with a feel-good spirit; audiences across several topics send me special invites, with handsomely rewarding financial packages, to make a special delivery at their private gatherings; basically, all I need to do is repeat one of my existing topics; this time, not to the general audience, but to a limited number of people.
Hence, I discovered the innate psychological desire in humans to possess something that their next-door neighbor doesn’t have. This cuts across cultures, as I have found the pattern consistent amongst Whites, Hispanics, Asians, Blacks, and pretty much all races I’ve met. Generally, humans associate value with scarcity, so one important hack to create a high value from something small is to induce artificial scarcity.
Jessica Tells Her Story – How It All Started
I started growing my audience through live radio programs; the popularity from there gave me tens of thousands of followers on Twitter, and I made sure to engage my audience to maintain my clout. Of course, everyone could see that global trends were changing, and boy! No one wanted to be left behind, so my next course of action was to launch a podcast.
Keeping up with my audience on social media was an important tool for my transition, as I got massive support. Of course, many of them had streaming accounts on Spotify, so convincing them to tune in for my podcast wasn’t as difficult as I would have thought. In fact, my reach moved from national to global as my podcast began to welcome audiences from other continents.
Starting my podcast was rewarding, not just for my brand, but financially. I mostly spoke about fashion trends, so I got many offers from brands to promote their products, in addition to the creator revenue I got from Spotify. However, as I mentioned earlier, the aura and innate desire for exclusivity in humans helped me upscale my business by launching a private podcast.
It wasn’t difficult, and I didn’t need to close down my channel on Spotify; instead, I used it as a landing page for existing and freshly interested audiences. While my public channel was basic, the private had perks, such as:
- Zero ad interruptions midway through the podcast.
- Every private member gets a chance to co-host a podcast at one time or another, speaking with me while others listen.
- Higher priority in audience suggestions
Of course, the idea of exclusivity was appealing, and I got about 50 pre-registrations within the first week, and now I had to make it work. It was all good until I discovered a problem I’d never considered.
How Will I Get Paid?
With my public podcast, Spotify handled my payments, and I never had to worry about getting money directly from the audience; that was a Spotify problem and not mine. However, launching a private podcast meant I had to devise a payment method for everyone.
My pleasant problem was that I now had a global reach, and, unlike the Radio days, where my audience were only Americans, I needed to find a convenient payment method that suited everyone.
One day, while browsing through Twitter, I saw a statistic that “an estimated 1 billion people utilize cryptocurrency globally.” Given that the global population is about 8 billion, this means that 1 out of every 8 people can make payments with cryptocurrency, and I just knew that accepting global payments via cryptocurrency was my long-awaited solution. But how?
I knew that cryptocurrency transactions are transparently published on a blockchain, as long as there is an address to track; this didn’t particularly sit right with me, as I needed a bit of privacy for my business transactions. So, I needed a payment solution that allowed me to accept cryptocurrency payments without sharing my public address, leaving it open to scrutiny from competitors, the government, or anybody else.
Cwallet Payment Button – The Best Solution
I must confess that finding the perfect solution didn’t come easy for me. I combed the nooks and crannies of the internet, testing several applications, only to come out with dashed hopes, and after what seemed like ages, my website manager introduced me to the Cwallet payment button.
The Cwallet payment button was a tailor-made solution, designed perfectly to solve my problem. I could accept crypto payments from 10+ popular cryptocurrencies directly into my wallet address. I’ll walk you through the process in a jiffy.
A landing page is important for your private podcast; it reminds your audience of the value they will get by subscribing while leading them to make the payment, like a sheep to the slaughter.
Before proceeding, I opened an account with Cwallet and created a payment button within a minute;
The service auto-generated a payment code for me which I copied and shared with my website manager. Instantly, he integrated the payment option on my landing page, and just like that, I was set to receive crypto payments.
Easily, my audience were redirected to my landing page via email, and in a flash, they made payments and got access to my podcast from anywhere in the world.
That was it! Thanks to Cwallet’s payment button, accepting global payments for my private podcast was easy as one, two, three!
You’re Next – Take That Step Now!
If you have spent some time developing your brand, and you wish to tap into the psychology behind exclusivity, you should invest in a private podcast channel.
The good news is that you no longer have to brainstorm about a seamless, global payment method; Cwallet’s payment method is a tailor-made solution!