All businesses are going online. In fact, well-known companies are running and recording more sales online. As a result, social media is the way for any business to require visibility and widespread adoption.
Knowing how social media can transform my business and drive more sales, getting my business into the public eye was non-negotiable. But which platform would provide the desired outcome while also providing my company with a well-known persona?
Growing My Business On Twitter
However, Twitter, with over 300 MILLION monthly users, the bird app has grown faster than any other social media platform, and it is without a doubt the most essential marketing tool in today's world of commerce. In addition, Twitter allows you to interact directly with your audience and promote your business through word-of-mouth marketing.
Unfortunately, growing a business account is not the same as growing a personal account. In fact, some users would instead engage with and follow a faceless profile than a business page, knowing they might be sold to. As a result, I faced a major difficulty moving my business online.
Difficulties With Operating A Business Account
Hence, to use Twitter the right way for my business, I consulted a social media expert who provided me with a 30-day content calendar to follow to gain visibility and, more importantly, potential customers. I followed the 30-day guide to grow my business as expected, but it didn't produce the desired results.
So after my failed 30-day challenge, I resolved to put in the effort and research how well-known brands attract engagement to their posts and more leads for their products. But, most importantly, I need to establish my brand name, gain exposure, and turn my Twitter account into a lead-generating powerhouse.
Modeling Other Successful Businesses
While studying other businesses on Twitter, I discovered one mistake I've been making with my business: I'm more concerned with selling my product than with having an audience interested in the product. The big brands create engaging content around their products and make sure their audience talks about it while clearly directing them to their website to make purchases or register.
Therefore, knowing how important it is to create content around my product for increased visibility and exposure, I began talking more about my product –beauty and skincare– and why it is essential for everyone. Without promoting any product yet, the information and tips I shared drew new users to my page, and engagement began to grow.
I started following similar accounts in my niche and engaging with their content, sometimes answering questions and inquiries from followers on the timeline. As a result, my account grew within a short period, and my brand began to gain reputable recognition in the industry.
Engagement Not Enough
However, engagement alone was insufficient to convert most followers into customers, as only a few eventually visited my product page and made purchases. So, unfortunately, only two of my three business goals with Twitter have been met: establish my brand name and gain exposure, while the most important one remains unfulfilled: turn my Twitter account into a lead-generating powerhouse.
So the troubling question was, "How do I turn my account into a lead-generating powerhouse?" "How can I convert my followers into paying customers?"
Interestingly, while researching how big brands promote their products, I noticed a recurring pattern: they always give out freebies to their audiences, which could be in the form of cash rewards, discounts on purchases, etc. People, without a doubt, love freebies, and using a reward system has proven to be an excellent way to entice customers to take the desired action.
Using Contest To Get Leads
Recognizing the potential impact of the reward system on my business, I decided to hold a giveaway contest to drive the most traffic to my product page, increase brand exposure, and attract new customers. However, one challenge I faced was determining how to run the giveaway and reward potential winners.
Automating The Contest With Cwallet Giveaway Tool
Fortunately, after exhausting research on how to hold a giveaway contest, I came across the Cwallet Giveaway Tool, which allows users to create a giveaway with their choice of rules and regulations.
What intrigued my interest in the Cwallet Giveaway tool was the ability to create a social media task for my audience, with winners chosen only from among the qualified.
Furthermore, the Giveaway Tool includes an automatic task verification system to ensure no one is cheating. All entries are automatically verified, and those who do not meet the requirements will be disqualified.
Interestingly, I don't have to do anything manually as the Cwallet Giveaway tool utilizes an algorithm that uses technology to make online randomization more efficient and transparent while maintaining the highest level of fairness and openness.
Using the Cwallet Giveaway tool, I achieved my third and most crucial business goal: turning my Twitter page into a lead-generating powerhouse. The task increased the number of visitors to my product page, and customers made several purchases, significantly improving my revenue.
So, at least once a month, I use the Cwallet giveaway tool to reward my loyal audience, give my brand more reach, and attract new potential buyers. There was no turning back from using the Cwallet Giveaway Tool.
Do you have an online business? You definitely need more reach to attract the right customers. So, use the Cwallet Giveaway Tool to reward your small audience that exposes your product to a broader audience.
You can easily create a giveaway using the Cwallet Giveaway Tool, which allows you to easily set up social media tasks to grow your business; click here for a detailed description of how the Giveaway Tool works.
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