Giveaways are excellent ways to boost the social media presence of your brand, which in turn leads to more followers, better engagement, cohesive community interaction, increased sign-ups, and, most importantly, more revenue.
However, giveaways aren’t just done without a plan. If your giveaway strategy isn’t right, the cost incurred in gifting valuable items may never be recouped. Hence, giving out items that catch your audience's attention while drawing them closer to your service or product is essential.
Things to know before selecting a giveaway prize!
1. Identify your Audience
There are millions of active people on social media, and the truth is that everyone cannot be your customer. Without identifying your target, you would be on a wild goose chase that will yield nothing; hence, the number one thing to do is narrowing down the millions of social media active people to the exact demographic you intend to sell to.
Different prizes appeal to different demographics; for example, in the crypto twitter space, some are solely focused on memecoins like Doge and Shiba Inu, looking for the next 1,000,000%; similarly, there are some focused on NFT flipping, and some are concerned about blockchain technology. Also, some are maximalists on Bitcoin, Ethereum, or a particular cryptocurrency.
Identifying your specific audience will enable you to tailor your giveaway to provide items they find valuable, thereby attracting their attention.
2. Have a clear brand identity
Stand for something! Have a brand identity with a clear goal and organize your giveaway in that respect. For example, CCTIP has an identity that signals to ease of crypto usage via regular social apps like Twitter, telegram, and discord. Hence, when organizing giveaways, we do it in such a way that it exhibits the CCTIP brand identity by organizing giveaways with these features and getting our community familiar with them.
Similarly, when organizing a crypto giveaway, you must ensure that your giveaway item and model align with your brand image to efficiently promote your brand.
3. Have a precise aim for your giveaway
Giveaways are promotional tools; hence, before starting a giveaway, you need to set clear aims and Key Performance Indicators (KPIs) to judge the success of your campaign; this will guide you into the items you can give away.
For example, suppose the giveaway aims to increase your brand’s Twitter engagement. In that case, It makes sense to create Twitter tasks that involve retweets, hashtags, replies, and tags. For example, for an NFT project, you can set up a quiz about the project’s roadmap, telling them that followers who submit the correct answers with the right hashtag will get free mint whitelist spots.
Your Twitter followers and engagement will massively skyrocket if the target audience is right.
After doing the basics as stated above, you may begin your giveaway by sharing any of the items below:
1. Cryptocurrency (fungible) tokens
If you are starting a new crypto project, a good way of publicizing your coin is by sharing it with thousands of people in the form of airdrops; this gives the project massive publicity as everyone will readily complete tasks to win new crypto projects. Also, it helps to share new tokens to a large number of wallets which will ensure increased activity of the cryptocurrency.
2. Non-fungible tokens (NFTs)
Like fungible tokens, giving away NFTs help promote your crypto project by sharing NFTs with people; however, unlike fungible tokens, NFT giveaways are shared with a minimal amount of people; the shared NFTs can offer insights about the entire collection to doubters, especially if they are rare and valuable. As a result, many more people could become interested in the NFT collection.
3. Whitelist spots
Alternatively, if you don’t want to give out NFTs directly, you may issue whitelist spots for free mints or lower mint prices; this is an attractive option to people who are interested in NFTs, as it gives them a free or relatively cheaper access to the NFT collection before the general public. Hence, if the audience is well-targeted, offering whitelist spots could be a great promotional tool for your NFT project.
4. Gift cards
Gift cards are excellent ways of encouraging people to use your service. Crypto gift card works like regular gift cards, where people can use them to make online purchases. However, in this case, if you offer a crypto-fintech service or anything related, the crypto gift card could be used on your platform, hence, getting new users familiar with your product/service.
This may also be used for existing customers to encourage them to invite new users to use the gift card. For example, you can ask your old customers to create a crypto gift card for their transactions and get a 10% cashback on all gift cards used – up to $100. This incentivizes them to utilize your gift card function while referring new users to your brand.
5. Coupon codes/discount offers
Like gift cards, coupon codes and discount offers work for crypto companies that involve selling a product/service. Offering coupon codes can convince doubting prospects to try the service or inspire existing customers to continually use the service.
Organize Giveaways with the CCTIP Giveaway Tool
Organizing giveaways don’t necessarily have to be stressful. You can use the CCTIP giveaway tool to create an instant giveaway with your customized rules and tasks. The beauty is that you don’t need to manually verify these tasks; the CCTIP giveaway tool will automatically check the tasks and ensure a fair draw for all participants. Any participant that fails to meet the set requirements is instantly disqualified. In addition, the giveaway creator may set up automatic distribution for your giveaway, and winners will be duly rewarded (while carrying out promotional tasks for your business).
For other cool features like social media tips, play-to-earn airdrop games, zero-fee deposits, withdrawals, swaps, etc., ensure to download the CCTIP app on your devices and enjoy cool features that you won’t find anywhere else!
For more enquires, join our social media communities, and stand a chance to win giveaways while at it.